The financial side of your business. Handled.
Your business got more complicated. Your accounting needs to keep up.
Bookkeeping. Financial reporting. Year-round tax planning. Tax preparation. Multi-state compliance. And actual advice when you need to decide what the hell to do next.
We bring it all together.
Countless is an accounting, tax + advisory firm for founder-led businesses that want more than someone “keeping the books.” We keep the numbers right, look ahead at what’s coming, and help you make smarter decisions with the whole picture in front of you.
Multi-state businesses welcome. E-commerce? Even better.
We don’t give business advice in a vacuum.
A perfectly reconciled bank account isn’t much use if you don’t understand what the numbers mean or what to do next.
So we do the accounting, plan for taxes, and prepare the returns. And we stay close enough to your business to offer advice when you’re hiring, expanding into a new state, or having a weirdly profitable year. We’re there when you make the decision, not months later when it’s time to file the tax return.
Business decisions affect your taxes. Tax decisions change your cash flow. Retirement contributions can save taxes while parking your money somewhere you don’t actually want it right now. Your business finances and personal finances live in the same universe, so we look at them as one.
Paying the lowest possible taxes isn’t the goal.
Sometimes, the smartest strategy means lowering your tax bill. Sometimes it means intentionally paying more now to pay less later. We optimize the whole picture instead of chasing the biggest write-off.
Monthly tax projections. Quarterly estimates. Year-round planning.
Every month, alongside your accounting, we project your income and update how much you should set aside for taxes based on what’s happening in your business.
Four times a year, we calculate your estimated tax payments using your current financials.
And all year long, we’re reviewing the planning opportunities that make sense for you, such as:
- Business entity selection: Does an S corp election make sense? And what’s reasonable compensation for your situation?
- PTET elections: This workaround for the state and local tax (SALT) deduction cap for owners of pass-through businesses.
- Retirement planning: How can we balance your business’s cash needs with your personal financial goals?
No guessing what to save. No finding out in March you should’ve done something in December.
We handle your accounting, too. So we’re not waiting on someone else to tell us what’s happening in your business before we plan around it.
40 states? Cool. We’ve got it.
Client Case Study: The Therapy Group
When The Therapy Group came to Countless, their business was growing faster than the financial infrastructure behind it. They had a 40+ person team operating across 40 states.
We cleaned up the accounting, managed multi-state tax compliance, helped transition 40+ contractors to W-2 employees, and modeled the financial impact before they made the change, including cost, pricing and the volume needed to keep performance steady.
“After year one, those tax season thoughts never came back.” ~ Jennifer Chaiken, LMFT, The Therapy Group Co-Founder
Multi-state businesses don’t scare us.
They’re kind of our thing.
We’ll help you figure out where you have nexus (the connection to a state that triggers a filing requirement), where you need to register and file, and what planning opportunities your footprint creates.
Income tax, payroll tax, sales tax, and approximately 57 government websites that look like they haven’t been updated since 2004? That’s our problem, not yours.
You run the business. We’ll deal with the states.
So, what do we actually do?
Accounting + Financial Reporting
Accurate books, reconciled accounts, monthly closes, and reporting you can use. We look across the P&L, balance sheet, and general ledger for anything that doesn’t make sense or needs your attention. We don’t just finish your books and send them to you. We help you interpret them so you better understand what’s happening in your business and what you should do next.
Year-Round Tax Planning
Monthly tax savings figures, quarterly estimated payments, and ongoing strategy reviews. We think about your taxes while there’s still time to act.
Tax Preparation
Yep, we do that too. We prepare business and personal tax returns for our ongoing clients, so the people planning your taxes are also the people filing them. We price tax preparation separately based on complexity.
Retirement + Personal Financial Planning
SEP IRA? 401(k)? Defined benefit plan? We help you figure out what makes sense for your business, taxes, cash needs, and personal financial goals. Because the biggest possible tax deduction isn’t automatically the smartest financial decision.
Multi-State Tax + Compliance
Nexus, state filings, PTET elections, payroll considerations, sales tax, and registrations. You know our feelings about states by now.
Quarterly Meetings + Ongoing Advisory
We meet quarterly (at a minimum) to talk about what’s happening and what’s coming next. Questions don’t have to wait for a meeting. If something happens on a random Tuesday, you can email us.
Need more? Depending on your business, we can also handle accounts payable, accounts receivable, payroll, budgeting, and forecasting. The point isn’t to sell you every possible accounting service. It’s to build the support your business needs.
One LLC → Four LLCs. 300% Revenue Growth
Client Case Study: Sprout Law
When Sprout Law came to Countless, they were growing fast and needed the financial side of the business to catch up. We stabilized the accounting, took over the books and taxes, advised on entity structure, and became a sounding board for major decisions.
Since then, they’ve grown from one LLC to four and increased revenue by 300%.
“No matter how difficult a problem seems to us, the Countless team seems to always have the solution we need.” ~ Nicole Swartz, Sprout Law Founder + Attorney
And maybe our favorite:
“We needed an adult in the room before we felt comfortable investing in growth.” ~ Nicole Swartz, Sprout Law Founder + Attorney
Sometimes that’s exactly what good accounting feels like.
We’re probably your people if…
- Your business is established and growing.
- There’s enough complexity that “just bookkeeping” isn’t cutting it anymore.
- You care about your finances and want to understand what’s happening.
- You want advice, not just compliance.
- You actually respond when your accounting team asks you for something. (We love you already.)
- You’d rather deal with financial issues before they become financial emergencies.
- You want accountants who tell you what they really think.
- We’re especially good with service businesses, e-commerce and product businesses, real estate, multi-state businesses, and founder-led companies with increasingly complicated financial lives.
You shouldn’t have to chase your accountant.
You shouldn’t spend March wondering how much you owe. Your questions shouldn’t go unanswered for three weeks because your CPA is “really busy right now.” And you shouldn’t be the only person thinking three steps ahead.
We respond. We follow through. We ask questions. We chase things down. We tell you when something doesn’t make sense.
And when we recommend something, we don’t just assume it happened and forget about it. Did you make the tax payment? Did you move the money? Did you implement the plan?
We pay attention. And sometimes we contact you before you realize there’s something we need to talk about.
We care about your business. And we act like it.
Built around your business
No two businesses need the same level of support. We scope each engagement based on transaction volume, entities, states, payroll, sales tax, reporting needs, and how much advisory support you want.
For most new clients, Accounting, Tax + Advisory starts around $1,000/month and goes up with complexity. We price annual tax return preparation separately based on return complexity.
We tell you exactly what your engagement will cost before you sign anything. No surprise invoices because you asked us a question.
– MD Squared Property Group LLC
– Nell MV
– Aimee Raupp
Countdown Fitness
– SanovaWorks
– Indigo Wellness Group
– Amanda Ellis Photography
You already know how to run a business. Let’s make sure the financial side can keep up.
You don’t need another person entering transactions and sending you a P&L. You need accounting you can trust, tax planning that happens before the deadline, and financial advice from people who understand what you’re building.
That’s what we’re here for.
